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September 2020

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HUSTLER Classic: Giving Readers a Helping Hand
Featured Article

HUSTLER Classic: Giving Readers a Helping Hand

You have to hand it to whoever came up with this ad—it’s an image that definitely grabs you. 

One of the most iconic photos in HUSTLER history came not from its uncompromising editorial content or from one of its mouthwatering pictorials, but rather an ad that ran in the early issues of America’s Magazine. 

The “What Sort of Man Reads HUSTLER?” ad was a takeoff of Playboy’s lifestyle-shilling “What Sort of Man Reads Playboy?” ad series aimed at impressing potential advertisers. Our take on the matter put the two men’s magazines in sharp relief. While Playboy’s ads painted a superficial, B.S.-laden portrait of its readers as affluent, globe-trotting go-getters and conspicuous consumers, HUSTLER delivered an earthier depiction of its own fan base. 

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