November 2019

Featuring Lana Rhoades

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High Roller

HUSTLER: You worked on your “first real album,” NEON iCON, for two years.

RiFF RAFF: Well, yes. I’ve never had an album in stores, so this is my rookie year. Once I drop that album, that’s Day One. You know? That’s how I see everybody. You can drop mixed tapes, do your own album—that doesn’t count until you drop a real album with a label in the stores.

Who’s on it?

Wiz Khalifa, Mac Miller, Mike Posner, Snoop Dogg, Paul Wall, Mike Jones, Diplo, of course, Skrillex, Childish Gambino.

You always talk about this vision you have for your career. Can you describe it?

People don’t even know who I am yet. That’s how I feel. So I’m just, like, ready to start. I mean, I’ve done everything, but I haven’t started yet. My vision is to just have everything that I want. You know? Because I don’t have everything right now. So until then, every album gets better and better. When somebody hears this album, then people will get a good understanding of me. It’s like then they can judge me. You know? They can be like, “Oh, I like him. I don’t like him.” People are going to do whatever they want regardless, but after they hear this album, then it’s like, “He is undeniable.”

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