People will buy anything. It’s like we’re allergic to money and can’t empty our wallets of it quickly enough. Shameless corporations exploit this, while postmodern artists use it to craft expensive punch lines.
So it was for attendees of the Car Free Day Festival in Vancouver, British Columbia, last June. A blogger for The Takeout was there, and she happened upon an unusual beverage for sale. Described as “keto-compatible,” gluten-free and rich in sodium, the label also boasted that the product was proven to increase vitality and brain function. Oh, and it’s hot dog water. All this for the bargain price of $38 per bottle (don’t miss the Father’s Day special, two for $75!).