That’s right, swingers—the waterbed has been around for five whole decades, and according to its inventor, Charlie Hall, the time is nigh for a comeback. “My theory is, there’s a whole generation that was spawned on a waterbed…they’re going to swim upstream like salmon and buy another one” (The Canadian Press).
As Hall prepares to launch a new waterbed for the next generation— a heated, waveless design that aims to compete with today’s memory foam technologies—he is also highly cognizant of his original creation’s vault to success via its perception as a counterculture fuck fantasy once dubbed, without irony, “the pleasure pit.”